{"id":410,"date":"2025-02-13T16:15:21","date_gmt":"2025-02-13T16:15:21","guid":{"rendered":"https:\/\/demo.wpzoom.com\/inspiro-lite-freelancer-blocks\/?post_type=portfolio_item&p=410"},"modified":"2026-02-15T16:42:42","modified_gmt":"2026-02-15T16:42:42","slug":"acme-app-redesign","status":"publish","type":"portfolio_item","link":"https:\/\/portfolio.ossoba.com\/index.php\/project\/acme-app-redesign\/","title":{"rendered":"Acme app redesign: A smoother shopping experience for users"},"content":{"rendered":"\n
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Project
Overview<\/h2>\n<\/div>\n\n\n\n
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Industry:<\/strong> E-commerce\u2028
Goal:<\/strong> Improve checkout experience & increase conversions\u2028
Services Provided: <\/strong>UI\/UX Design, Prototyping, Design System
Timeline: <\/strong>6 Weeks<\/p>\n\n\n\n

Acme’s online marketplace was growing rapidly, but its outdated checkout process created friction for users. Customers found the experience cumbersome, with too many steps, unclear navigation, and a lack of visual hierarchy. As a result, cart abandonment rates soared, and conversions suffered. Our goal was to streamline the process, enhance usability, and create a seamless shopping journey for all users.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Challenge<\/h1>\n<\/div>\n\n\n\n
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Acme, a growing online marketplace, faced high cart abandonment rates (45%) due to a complex checkout process and outdated UI. The goal was to streamline the shopping experience, optimize for mobile users, and improve conversions.<\/p>\n\n\n\n

Key Pain Points:\u2028<\/p>\n\n\n\n

\u274c Too many steps in checkout\u2028
\u274c Confusing navigation\u2028
\u274c Lack of visual hierarchy<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Approach &
Process<\/h1>\n<\/div>\n\n\n\n
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Step 1: Research & Discovery:<\/p>\n\n\n\n